In recent years, video has been widely dubbed as the future of content marketing. And with current forecasts suggesting that it will account for 79% of all global Internet traffic by 2020, it’s safe to say that the future is now, which makes video translation a key consideration for brands operating internationally. The consumer appetite for…
WeChat is China’s largest and most dominant social network. After WhatsApp, it is also the second biggest messaging platform in the world. Yet this online behemoth is often neglected by international companies setting out to expand their business in China. Many companies who seek Chinese translation services funnel their translated content into more traditional marketing…
In October this year, The Translation People exhibited at the World of Learning event in Birmingham. Our decision to exhibit was based on our longstanding track record for the e-learning sector over the years, and a desire to share our experiences with visitors and fellow-exhibitors alike. During our time at the exhibition we spoke with…
4 top tips for translating your e-learning content In today’s globalised world, companies are increasingly scrapping traditional employee training methods in favour of streamlined digital e-learning programmes which can be accessed remotely from anywhere in the world. Despite these developments, providing the training in employees’ local languages is a crucial step which continues to be…
The Tower of Babel by Flemish master Abel Grimmer (1604, pictured) is a visual symbol for the fascinating exhibition, Roads of Translation, currently on display at the Fondation Bodmer in Geneva. Focusing on works collected by the Swiss bibliophile and scholar Martin Bodmer, the exhibition illustrates the role of translation as a channel for understanding…
Machine translation (MT) is nothing new, with the first live demonstration done back in the 1950s. But as Google Translate and similar products prove, MT output has become usable and accessible for anyone with a reliable Internet connection. This technology (usually enterprise-level machine translation engines) is used extensively in the translation industry for certain types…
Halloween is a holiday usually associated with sweet treats, gruesome costumes and of course horror films- some good, some less so! Many people think that this tradition, which has become popular in the UK over the last 30 years, was exported straight from the United States. However, Halloween actually has its roots in Celtic tradition….
For over 60 years, International Translation Day has been celebrated every year on 30th September. The date was originally chosen to mark the occasion as it is the feast day of St. Jerome, the patron saint of translators. Set up by the International Federation of Translators (FIT), this annual celebration of all things translation has…
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