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The benefits of using translation services to communicate with non-English speakers and boost international growth have long been documented. And with much of the world’s economy in shutdown and the prospect of a prolonged global recession looming, it is important for businesses to look for alternative markets to mitigate the long-term effects of the crisis….

At this time, more than ever, a company needs to communicate effectively and engage with its employees, wherever in the world they may be located, and a key success factor will be to communicate with them in their native language, which is where e-learning localisation becomes crucial. Whilst business for many may be experiencing a…

When it comes to reducing the cost of your translation – it’s not about being cheaper, it’s about being smarter. At The Translation People we combine two important variables to ensure we offer clients our most competitive pricing, while also ensuring the highest levels of translation quality. These two variables are: how we work and…

In advance of the World of Learning event this year in Birmingham, at which The Translation People will, once again, be exhibiting, we wanted to share some best practices when translating learning and development content. Given our longstanding track record with learning and development translations over the years, we are keen to share our experiences…

Translation quality is perhaps the most important factor when commissioning translations, so why do so many agencies get it wrong? Many buyers have received a translation at some point that they are told is ‘not right’ or ‘looks like a Google Translation’, causing potential embarrassment and poor sales or product delays. What are the reasons…

Anyone could be forgiven for thinking there’s not much more to a translation company like The Translation People than, well, translation. It may seem as though our industry simply deals with taking a text from one language and converting it into another, but in reality, a large number of the requests we handle on a…

In recent years, video has been widely dubbed as the future of content marketing. And with current forecasts suggesting that it will account for 79% of all global Internet traffic by 2020, it’s safe to say that the future is now, which makes video translation a key consideration for brands operating internationally. The consumer appetite for…

WeChat is China’s largest and most dominant social network. After WhatsApp, it is also the second biggest messaging platform in the world. Yet this online behemoth is often neglected by international companies setting out to expand their business in China. Many companies who seek Chinese translation services funnel their translated content into more traditional marketing…