Corporate Social Responsibility
Corporate Social Responsibility (CSR) means different things to different companies. For some, it’s a welcome chance to give back to the local community which gave them their success, whilst for others it’s the opportunity to extend a philanthropic hand to those who need it most. CSR is the buzzword of today’s altruistic society: search for it on the internet and you’ll find an abundance of studies and articles on the value it has for recipients and businesses alike. It will come as no surprise then that the number of companies actively involved in CSR is constantly on the rise. So too is the call from clients for complete CSR transparency, as consumers become ever more concerned with the values of who they do business with.
For years we have been donating to local charities whilst being quintessentially British about it. It’s something we have done for good, not for merit. But in line with trends calling for greater transparency, we are aiming to ensure there’s no ambiguity when we do our bit for a good cause. Each of our UK offices will be holding a Macmillan Coffee Morning to show our support for the incredible work that Macmillan does. Friday was the turn of the Head Office in Manchester, where we welcomed friends, local clients and suppliers to pay us a visit to support Macmillan and learn more about the work that we do. The event was a great success and in a few weeks our Birmingham and Glasgow offices will be following suit, raising their baking game to ensure a sweet donation to Macmillan.