Success at Anuga for The Translation People
Anuga is the world’s largest trade fair for the food and beverage industry which takes place every two years in Cologne, Germany and this year’s event has already received excellent reviews despite the economic climate. David Nichols, Director, was representing the Translation People and he was able to report a phenomenal success. But first, here’s something we prepared earlier…
Cologne is brimming with cultural contrasts, where old and new stand together in a city renowned for its beautiful historical buildings as well as its innovative architectural gems. This duality can be seen everywhere, but especially in the cathedral’s age – finished in 1880, yet construction started as early as 1248. It is this heady blend of modern and traditional, old and young, which makes the city the perfect stage for Anuga.
Walking through the various food halls there can be no denying that the mixture of modern with traditional (for example, herbal teas with energy drinks, fresh produce with that which has carefully aged over time, state of the art equipment with older methods) demonstrates how Anuga provides the perfect combination of past and present and certainly does not forget to throw in a generous helping of future developments for good measure. The fact is that Anuga has something for everybody, just like Cologne, but even though exhibitors may differ in the produce that they offer, the one thing which remains the same is their passion and quality.
Back to David, who confirms that the Translation People will not only be attending the 2011 trade fair, but he hoped that Anuga would become a permanent fixture in their business calendar. “The food and beverage industry is one of the most diverse markets both in Europe and worldwide, but the Translation People have been working hard to establish a team of highly specialised translators and are more than well placed to deal with this demand. We will continue to strengthen our client base over the next two years, and look forward to 2011.”