Fall of the pound raises export opportunity

With talk of the continuing fall of sterling, it is great to see so many UK businesses turning the gloomy economy to their advantage and making the most of their export opportunities.The Bank of England’s latest quarterly bulletin suggested that the credit crisis may result in a prolonged fall in the value of the pound against other currencies. But as the saying goes, ‘every cloud has a silver lining’, and in this case it means that sterling is becoming increasingly competitive against currencies, such as the euro and dollar – ideal for UK exporters.

Our international trade specialist and company Director, David Nichols explains: “We’ve seen businesses go from strength to strength with their overseas marketing strategies, reaping the benefits of the challenging economy and turning what they had initially seen as a weakness, to the key to future success.

“Of course there are language and cultural barriers to overcome when targeting customers overseas, but today’s technology combined with language expertise and local knowledge means that marketing materials can be cost-effectively translated and adapted for each specific country – helping UK businesses to maximise export opportunities in the global market.”

For information about overcoming language and cultural barriers with translation services, contact The Translation People team.