Success for The Translation People at CPD exhibition in Düsseldorf
CPD is the international exhibition for womenswear and accessories and this year’s event, held in Düsseldorf, was particularly eagerly awaited. At the beginning of the year, the event’s organisers, the Igedo Company, had promised a fresh approach. Whereas in previous years, the HMD men’s fashion exhibition was held alongside CPD, this year, women’s fashion would come fully under the spotlight. Furthermore, the new design of the event was much more modern and extended to a more attractive setup in the exhibition halls.
The approach proved successful with the 21,000 industry professionals attending the event, many of whom praised the new modern feel. The organisers drew positive feedback from this, commenting that “we’re definitely on the right track”.
The Translation People were represented at the exhibition and found themselves in good company: nearly 1 in 3 visitors had travelled from abroad, in particular from the Benelux countries, Spain, France, the UK and Switzerland.
“Due to the international nature of the event, it is particularly important for exhibitors to offer their sales and marketing material in various languages” says David Nichols, Director of the Translation People.
Translations are particularly important when attending an exhibition as they help organisations reach the widest possible target market. Research shows that visitors are much more likely to take a brochure if it’s written in their own language.
“As we have a proven track record in providing translations for the fashion industry, our clients know that our translations will help them reach an international audience” says David. “For us, the exhibition was a complete success. We have made some good business contacts, helping us strengthen our presence as a key supplier to the industry”.