Building trade with China
The Translation People marked the Year of the Ox at a high-profile event to encourage greater UK trade with China.
The company sponsored the GO CHINA Chinese New Year dinner and Greater China Awards, organised by the North West International Trade Team of government agency UK Trade & Investment.
Directors Steve Wilde and David Nichols, along with Alan White and Jo Clarke from the business’ Manchester office, joined 200 guests at the awards dinner in early February.
The event celebrated the successes of North West businesses in building links with mainland China, Hong Kong and Taiwan.
Despite the global financial downturn, the Chinese economy remains a key target for UK exporters. UK exports to the region increased by almost 18% in 2008 to £4.4bn and that figure is expected to rise to £10bn by 2010.
Steve Wilde, Managing Director of The Translation People, said: “We were encouraged to hear so many success stories on the night, and inspired at the wealth of opportunities that are available to our clients.”
Alan White, Manager of the Manchester office, added: “Doing business in China requires specialist support – not just in terms of translation services but also to ensure the correct design and typesetting of printed and online materials.
“You also need to be very careful about the correct spelling of people’s names.
“For example, most Chinese businesspeople give themselves an English ‘name’ that is just a phonetic English translation of their real name; for any letters or emails, it’s important to find out the correct Chinese spelling.
For more advice on language and cultural issues around the Chinese market, click here.
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