Our retail translation services promise quality, consistency, and impact, and we can handle website or software localisation seamlessly.
Customers around the world demand high quality content in their own language when making purchases online. Quality translation is therefore vital for retailers wanting to successfully communicate with international customers, manufacturers, and employees. Our retail translation services deliver outstanding quality, which is why we are trusted by retail giants and household FMCG companies worldwide to help them compete on a global scale.
With relevant sector expertise and deep marketplace knowledge, our professional in-country translators strike the challenging balance of synchronising global brand equity with a local touch. We also boast unbeatable reliability and technological solutions, and as lines become blurred between brick and mortar stores and the virtual world of eCommerce, our ability to seamlessly localise websites and software puts us head and shoulders above the rest.
It is not only our decades of experience working with market-leading retailers that produce such accurate and insightful translations, but also the dedicated work of our native translators who lend their sector expertise and local market insight to retail translation projects. When combined, these key components deliver culturally-aware content with flair and precision. Only such translations can represent true value to consumers, maintaining relevance, enhancing loyalty, and driving sales.
Internal and external material alike needs consistency to ensure understanding and impact. This is exactly why we put rigorous quality controls in place, such as building extensive Translation Memories, collaborating with you to create and approve tailored glossaries, and working in line with ISO 9001:2015 quality standards. Our retail translation clients profit time and time again from the tightly-targeted, unified translations this approach produces, as well as the subsequent trust and respect it builds amongst readers.
We recognise the importance of digital expertise and use our technological talents to pass on considerable cost, quality, and consistency to our clients. Through skilful implementation of Translation Memory technology, portals, and plug-ins, we can facilitate better user experiences and ensure parity across your market offerings. Our eCommerce platform integration does just that by immediately processing updates for translation on the original site and publishing them to your localised site after review, bypassing potential time zone delays and administrative burden.
Rapidly evolving markets can change your retail translation requirements at any given moment, so you need a solution as reliable and capable as The Translation People. We have the sound, scalable infrastructure to handle quick turnarounds and large volumes, and your dedicated Account Manager will make it their job to know your requirements inside out. Our reputation is built on fulfilling projects smoothly and economically, because we understand that your business depends on it.
Thanks to our full-service capabilities we can cater to all the retail industry’s fast-paced localisation requirements, from video subtitling and voiceover to reformatting of translated artwork packages ready for print. Better still, our custom-built client portal streamlines workflows and provides project updates to optimise clarity and efficiency in an often restless sector.
Retail translation services translate all manner of communications in the retail sector. With an ever-increasing number of people browsing and buying products online, businesses in this industry risk falling behind if they do not invest time and resource in communicating effectively with current and prospective customers.
To be truly effective, translation in the retail industry needs to reflect and respect cultural expectations and norms in target languages and regions. It’s not just a case of running website copy or product descriptions through an automated translation tool: it’s about speaking to people in language they understand and can connect with. And because this level of communication requires in-depth knowledge and a wealth of experience, working with specialist retail translation providers is the best way to do it.
Our retail translation work is in line with ISO 9001:2015 quality standards, giving you the assurance of the highest levels of quality. We have worked with global brands and local businesses alike to create and implement translation strategies that align perfectly with their needs, and we’ve refined our offering over the years with everything we’ve learned.
Whether you’re an international brand with global recognition or a family business selling from your spare bedroom, effective communication with customers is crucial. They need to understand what you’re selling, what your business values, and how they can make a purchase.
Here are some benefits of retail translation:
There are many applications for translation in the retail industry, and one of the most significant is translation of e-commerce websites. This is an extensive undertaking, requiring a combination of services including translation, transcreation, software localisation and more. But done properly, it ensures a seamless, high-quality user experience for users in all regions. Getting this right before you launch in a new region is far more effective than trying to put out fires caused by incomplete or incorrect translations after launch.
Some additional examples of retail translation include:
This will vary depending on the combination of services required, the volume of content to be translated, the target and source languages, and myriad other factors. We pride ourselves on providing bespoke quotes for every project, as a way of ensuring that our customers pay what is fair for the retail translation they require.
To get a quote, please get in touch with our team with information about your project. We’ll review the details and come back to you with a breakdown of what you can expect to pay.
Also note that for ongoing projects you stand to make savings, as we build sophisticated translation memories for each of our clients. With each completed project, these translation memory databases become more expansive, and provide a quick way for our translators to automatically translate key phrases and terms that have been encountered before.
Many tools are available for translating content in the e-commerce and retail arena, including:
We’re a trusted translation provider for many leading global brands as well as smaller businesses.
Whatever your translation needs, we’re here to help.
Whether you have a specific project you want to discuss, need a translation quote or simply want to discuss your requirements, do not hesitate to get in touch with us.
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