Date: 11.03.2020

Translation provider continues growth strategy with acquisition and rebrand

A Manchester-based translation and language services provider has completed its latest acquisition and rebrand, as it continues its growth strategy to double its revenue to £11 million over the next five years.

Following the acquisition of Cicero Translations, The Translation People has now fully completed the transition which will see Cicero change its trading name and branding to The Translation People on 1st March 2020, making it the Manchester-headquartered provider’s fifth office within the UK.

To further support its expansion plans, leading translation services provider The Translation People is looking to complete several further acquisitions within the next five years. The Translation People, which has offices in Manchester, Birmingham, Glasgow and London, targeted Cicero for its established presence in the financial and legal sectors – industries the business has identified as opportunities for growth.

Based in Tunbridge Wells, Cicero’s revenues will contribute 12 per cent to The Translation People’s annual income. Clients that have migrated from Cicero to The Translation People include PZ Cussons and Rentokil Initial.

Jasmin Schneider, managing director of The Translation People, said: “It’s been a smooth transition to integrate Cicero into The Translation People’s business. Together, we have helped to embed existing customers into The Translation People and are now able to provide them with a greater range of services, with a more technological offering than they received previously.

“Since working together, we have also brought on a wealth of new clients, all of which we look forward to building even stronger relationships with.

“Cicero shared our working methods, ethos and values, and as soon as we met the team, we knew we would come together seamlessly. The process has been efficient for customers and employees alike, and now the acquisition and rebrand is complete we look forward to making our new presence in the South East even more well known.”

The Translation People has over 40 years’ experience of delivering high quality translation services to clients around the world. Able to translate material in 300 different language combinations, The Translation People operates from nine offices across Europe and the USA to service its customers, which range from global brands to smaller, independent businesses.

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