The Translation People exhibited at the Business Scotland Exhibition which took place at the Royal Concert Halls in Glasgow on 23 and 24 June 2009.
Steve Wilde, Managing Director of The Translation People, comments here on his experience of the exhibition.
Last week my fellow Director, David Nichols and I travelled up to Glasgow to join our Sales Manager Gilles Comnène at the Business Scotland exhibition.
Translation Services is a competitive business, and we believe that taking our message to the customer in this type of forum is really useful; it allows us to discuss the translation services we offer directly with the client and obtain instant feedback on their views.
At first we were disappointed to find ourselves located on the upper floor where we anticipated visitor levels would be lower than the ground floor, however we were helped by the co-location of the seminar area and, the ‘meet the buyer’ event on the second day, which also took place on the upper floor.
The seminars were very popular dealing with topics such as digital presence in a competitive marketplace, exporting and how to deal with the public sector in Scotland. I am pleased to report that many who learned of the importance of website promotion and the need to present to foreign customers in their own language, headed straight for our stand after the seminars to enquire about website translation and the translation of marketing material and presentations.
Throughout the day our bright displays bearing The Translation People’s popular images of our flag painted faces attracted visits from existing customers and general visitors alike. Even our competitors stopped by for a friendly chat!
Our Glasgow manager, Sam Bennett, came to the stand just in time to record a TV interview for an online TV channel. Sam is becoming no stranger to the limelight having appeared recently in a number of Glasgow newspapers. Her thoughts on education in languages, a subject very near to our hearts, have been published on the BBC website. Sam also recently gave a presentation to the Scottish ITI (Institute of Translating and Interpreting) of which we are corporate members.
Exhibiting in Glasgow’s famous Royal Concert Hall and joining all of our Glasgow office staff for dinner in the Merchant City made for a very enjoyable visit north of the border!
The architecture in Glasgow is magnificent and our offices in Woodside Place are no exception, based in a fine example of Glasgow’s classic Georgian Terraces. If you would like to discuss our translation services with the Glasgow team please call Sam, Gilles or Fiona or better still call in if you are in the area for a warm Scottish welcome!