From left to right Dave Nichols, Jo Clarke, Alan White and Steve Wilde
With the Chinese New Year celebrations in full swing and just days after the UK-China Business summit, The Translation People joined other businesses in the North West to celebrate their business links with the Orient. Go China, organised by UK Trade and Investment North West and sponsored by The Translation People, took place at Haydock racecourse on 5th February 2009.
China is one of the world’s most rapidly growing economies and as the UK’s 11th largest export market many businesses are clearly well aware of the business potential. In 2008 UK exports to China totalled £5bn which equates to an increase of 22 percent over 2007, a figure which is surely set to grow.
As well as an opportunity to celebrate the Chinese New Year through a fabulous banquet, Go China was also intended to promote and increase business development between the North West of England and China, as well as recognise and celebrate existing Anglo-Chinese business links through The Greater Chinese Business Awards presented on the night.
Among the speakers was Mike Taylor of Liverpool Vision who explained the North West’s and, more specifically, Liverpool’s involvement in World Expo 2010 taking place in Shanghai. Liverpool bid against more than 100 other international cities to win a place at the event and will be exhibiting in the Urban Best Practice pavilion.
Although, primarily, Liverpool’s participation serves to showcase the massive urban regeneration taking place in Liverpool, it will undoubtedly have a positive economic impact as there is the potential for more than 70 million visitors to be exposed to the city’s business, tourism, culture and academic credentials.
Alan White, manager of The Translation People’s Manchester operation, commented: “The Go China Event was a fantastic opportunity to meet clients who deal with China on a daily basis and to discuss how we, as a translation service provider, can better meet the needs of companies in their situation.”
As a language service provider The Translation People can support businesses in the pursuit of new markets and maximise the benefits reaped by facilitating cross-cultural communication. For more information, please visit our Chinese page.
