The Translation People has launched the first of five European language versions of its website.

The company’s German website, which went live in April, has been specially written for the national market and is hosted on in-country servers.

Customised versions of the website for France, the Netherlands, Spain and Italy are set to follow.

The move is part of a drive by the UK-based company to take its translation expertise to new markets on the continent – and to improve its service for existing European customers.

Steve Wilde, Managing Director of The Translation People, said: “We already do a lot of business with companies in Europe, but we know there are lots of new opportunities out there.

“This development shows that we are serious about providing an extremely professional and easy-to-use service for customers outside the UK. ”

Having websites which are unique to national markets is as important for The Translation People as it is for any other exporting company, added Steve.

“Our advice to our own customers targeting overseas markets is to invest time and resources into creating a professional web presence.

“That means far more than just ensuring that your words are translated correctly. To create a good impression, you also need to make sure your website content reflects the local market and contains relevant information – and that’s exactly what we are doing.”

The new German language version of The Translation People website can be found at www.www.thetranslationpeople.de