News

Document translation, e-learning translation and remote interpreting have become key services for businesses during the Coronavirus pandemic, as the global lockdown has forced companies from many different industries to transform their processes in a very short period of time. For international organisations particularly, with employees speaking languages other than English, document translation – and related…

What is transcreation?   The word transcreation is derived from the words translation and creation. As implied by its etymology, transcreation is not just about translating a text into another language. Transcreation is designed to replicate the impact of the text on the reader in the target language so that the transcreated content provokes the…

One of the wonderful things about language is the way in which different languages influence and draw their origins from each other. You may know that the word ‘Halloween’ itself is derived from the English All Hallows’ Eve, but we decided to delve deeper into the etymology of some of the holiday’s essential spooky words!…

  Brexit has caused a major shake-up for businesses that had been planning to expand into Europe. The uncertain nature of what the future holds for the UK’s relationship with countries like France, Germany and Spain has seen fewer companies seek a new footprint within EU territory and instead, they are looking further afield. In…

When it comes to reducing the cost of your translation – it’s not about being cheaper, it’s about being smarter. At The Translation People we combine two important variables to ensure we offer clients our most competitive pricing, while also ensuring the highest levels of translation quality. These two variables are: how we work and…

Translation quality is perhaps the most important factor when commissioning translations, so why do so many agencies get it wrong? Many buyers have received a translation at some point that they are told is ‘not right’ or ‘looks like a Google Translation’, causing potential embarrassment and poor sales or product delays. What are the reasons…

Anyone could be forgiven for thinking there’s not much more to a translation company like The Translation People than, well, translation. It may seem as though our industry simply deals with taking a text from one language and converting it into another, but in reality, a large number of the requests we handle on a…

In recent years, video has been widely dubbed as the future of content marketing. And with current forecasts suggesting that it will account for 79% of all global Internet traffic by 2020, it’s safe to say that the future is now, which makes video translation a key consideration for brands operating internationally. The consumer appetite for…

WeChat is China’s largest and most dominant social network. After WhatsApp, it is also the second biggest messaging platform in the world. Yet this online behemoth is often neglected by international companies setting out to expand their business in China. Many companies who seek Chinese translation services funnel their translated content into more traditional marketing…

In October this year, The Translation People exhibited at the World of Learning event in Birmingham. Our decision to exhibit was based on our longstanding track record for the e-learning sector over the years, and a desire to share our experiences with visitors and fellow-exhibitors alike. During our time at the exhibition we spoke with…