The current economic climate means that many organisations are looking to break into new markets. The Translation People can help facilitate expansion through the provision of high-quality translations. Research shows that consumers are more likely to buy a product or service if the associated documentation is written in their own language. Providing translated material at your first point of contact therefore provides a solid start to any working relationship. One of our manufacturing clients was keen to comment that translations "open a dialogue, which would have been lost if we were to only offer English language documentation".
British companies often assume that translations aren't required because English is the lingua franca of the business world. However, using translations can help build a loyal customer base who feel valued through the provision of information accessible in their own language. One of our clients noted that "although many German business people are fluent in English, I feel it is respectful to offer literature in German. It shows a professional approach and that the customer's country and business culture is respected by our organization". The company used The Translation People's translations at a key exhibition in Germany last year: "Our stand attracted over 2000 visitors and of these over 60% were German. In order to position ourselves as a professional European company, it was vital that we were able to supply them with our literature in German." She feels that the German translations were so successful that they plan to translate their documentation into a further 9 European languages this year in order to strengthen business relationships in other key markets.
Our translations ensure that our clients stand out from their competitors. Another client working in the catering industry comments "It's a very small world and we have found that when we are exhibiting overseas, the translations you have done for us have been priceless. Exhibitions do attract potential customers from around the world and having our brochures available in three other languages was very much appreciated." He concludes: "If you want to keep one step ahead of your competitors, translation of company information is essential."
For a UK based technology PR agency, translations are a vital part of their marketing strategy. "Translations help significantly as we use them both for signage and for brochures. This allows prospective customers who may be waiting to see a member of staff to look at and consider our goods. Signage showing key points and USPs holds their attention for longer and gives our staff an opportunity to begin conversations with them. For those who have very limited time, but have an interest in our products, a simple leaflet with a limited amount of translation acts as a great reminder once they are back in their offices and frequently leads to further contact. We also follow up our contacts at these shows with small brochures of our core products in the relevant language. We have found these assist in the clients' understanding of our products and aides communication."
"Publications have more of an impact on people if they are reading it in their mother tongue" says another customer also working in the catering industry.
The Translation People can translate leaflets, brochures, press releases, catalogues, business cards, multimedia presentations, posters and display panels to ensure that your organisation stands out from the competition at your next exhibition visit. Contact us now or request a quote.
