David Austin Roses is best known for its development of the world-famous English Rose which combines the forms and fragrances of old-fashioned roses with the repeat flowering capabilities and wider colour range of modern roses. The company, based in Albrighton, Shropshire was founded in 1969 and remains a family business, run by David Austin now aged 82 and his son, also called David. Together they have created one of the largest garden rose breeding programmes in the world.
David Austin’s Darcey Bussell rose
Alison Greaves from David Austin’s marketing department, commented on why Roevin plays an integral part in their marketing strategy:
“As a traditionally-minded company, we put great value on the basic principles of business, including relationships, service and high quality. We believe in building strong relationships, not only with our customers but just as importantly with our established suppliers, who help us to maintain the quality our customers expect from a premium brand. Our relationship with Roevin has really stood the test of time. Their translation service enables us to communicate professionally in countries where we have insufficient language skills in-house to create the marketing materials we need. Over time, their translation services have helped us to develop business in our main European markets of France, Germany and Italy and have given us the confidence to continue to expand into newer markets such as Japan and Russia.
Roevin’s prompt and reliable service helps us to take advantage of the many opportunities which arise from all the international shows we attend. And of course, we couldn’t effectively communicate at so many different exhibitions worldwide without a wide range of marketing materials tailored to the needs and concerns of each individual country. We are happy to recommend Roevin’s services.”
David Austin Roses received a gold medal and ‘Best Exhibit in the Festival of Roses’ at the Hampton Court Flower Show in July 2007. In May, they won a gold medal at Courson flower show, Paris. This year they exhibited for the 25th year at the Chelsea Flower Show and David Austin was awarded an OBE for services to horticulture.
Roevin has been working with David Austin Roses for many years, translating materials into French, Italian, German and Russian. Most recently Roevin was commissioned to translate material into Japanese for the IFEX exhibition in Japan.